There are many factors that speak to the success of a company. Good bookkeeping, superior products and services, great leadership, and marketing are all major components of a well-run and successful company.
Marketing, in particular, is one of the most important ways to promote the long-term success of your business. Rarely does a company have a wholly unique product or service to offer that requires no efforts in building brand awareness, and exploring all outlets and platforms for creating this brand identity through advertising is of the utmost importance.
Commercial signage is one of the best ways to create an identity for your business while building brand awareness and expanding your customer base. Whether it’s the sign on top of your storefront, the banners surrounding your booth at an expo, or other types of outdoor signs, your business’s signs are powerful marketing tools.
At Sign Craft Industries, we’re dedicated to helping our customers build strong brand awareness through beautiful, strategically designed signage. Follow along as we cover the ins and outs of quality commercial signage, why it’s so important, and how you can take your business to new heights with attractive, visually appealing signs.
A Sign is Not Just a Sign
When done right, outdoor signs communicate a message that generates new business, builds brand awareness, and contributes to the overall style and aesthetic appeal of your company. However, an ineffective sign can actually work against you and your brand’s message, communicating itself in a way that adversely affects your business’s growth.
Here are some of the things to consider when designing an effective sign for your business:
- Know Your Brand’s Voice: Are you a cost-effective option for a high-quality product? Are you catering an exclusive product or service to an elite group of consumers? Know your voice and have the signage that communicates this at a glance.
- Quality, Not Quantity: Don’t be tempted to buy that discount banner just to save money upfront. In addition, make sure that other signs are designed and installed by professionals. Signs are an investment towards future revenue, so invest accordingly.
- Trust the Experts: Professional sign companies will not only be able to custom create the sign you want, but they’ll also help you decide how it should be designed. Make sure they offer full services such as graphic design and delivery among other services you might need to get the most out of such an important investment.
- Meet the Occasion: This applies to the sign itself as well as extras you may not have considered. For example, are you going to a vendor fair that’s outside? Then you need banners and perhaps a digital sign to attract attention. Also, consider permit needs (if applicable) as well as lighting for when it gets dark. A full-service company can help you with every concern that comes up.
Signs for Any Occasion
No matter what the event or purpose of your sign, you have options. Whether you’re hoping to create a vehicle wrap to place around your company’s representatives’ cars, or a mom and pop store that needs a new awning for their downtown location, beautiful and effective commercial signage are available for every occasion.
Once you have identified the sign you need and how it’s going to be designed, you have to consider the rules and regulations. Most events out in public require permits for a majority of sign types. Fortunately, professionals like the ones at Sign Craft Industries have an entire department focused on permit procurement, so you know that not only is your sign amazing, but also is also legal for your event.
Say it Loud with Sign Craft Industries
The need for signs can range from needing to advertise a sale at your store to standing out in a crowd of booths at a vendor fair. Whatever your reason, you can count on Sign Craft Industries to take care of you. Our project management team can help guide you from concept to installation, which is why we are your top Indianapolis sign company. With us, you can rest easy knowing that your branding efforts won’t go to waste and will only reinforce your brand identity.
When picking a company to help you with your sign and display needs, you need a company that can deliver full service, which is why we offer to our customers a full-service package that includes:
- Sign Design
- Sign Fabrication
- Sign Installation
- Pulling Permits
- Repair & Maintenance
Ready to begin designing your new outdoor sign? Give us a call to speak with one of our agents about our professional signage services or fill out our online form to schedule your free quote.
I've had the pleasure of working with Sign Craft on many projects for the police department from the striping of our police cars to PR materials, embroidery, banners and building signs. Everyone including the receptionist, installers, designers, graphics and management staff have always been friend...
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